Imagine a world where your travel experiences are tailored to your every preference, seamlessly and securely. It’s easy to underestimate the complex technology and vendor ecosystem that powers our current travel experiences. This global network, serviced by interconnected and independent organizations, aims to provide travellers with self-serve, seamless experiences that create brand loyalty.
Condatis has been collaborating with Microsoft, Publicist Sapient, and the travel and hospitality community for many years. Together, we are developing digital identity solutions that answer the ‘why’ of travel by delivering travellers the experiences they desire through a better understanding of their wants, needs, and preferences.
Beyond Cybersecurity
Digital identity is often discussed in the context of cybersecurity investments, focusing on usernames, passwords, multi-factor authentication (MFA), and single sign-on (SSO) to improve an organisation’s security posture. However, it encompasses much more. It can bind preferences and attributes to a traveller, reduce data transfer friction between ecosystem participants, enhance user experience, and maintain a strong focus on operational efficiency and security.
For some time, Condatis has been using the foundational decentralized capabilities provided by Microsoft’s Entra Verified ID, developing decentralised ecosystem management tools in Cenda by Condatis and partnering with the decentralized and self-sovereign identity (SSI) communities, such as the DIF Hospitality and Travel Special Interest Group. Our goal is to reimagine the traveller experience by giving travellers the ability to carry their own data, profiles, and preferences as credentials in digital wallets. These credentials, which can include verifiable, self-attested, or biometric data, break today’s siloed mobile data models by making verifiable, reusable, and data-rich attributes available to entire ecosystems. For example, at hotel registration or flight check-in, credentials from multiple sources—including booking details, verifiable data (passport), personal preferences (food or room preferences), and biometrics (for virtual or physical access control)—can be exchanged in a single digital interaction.Decentralized Capabilities
The Future with Agentic AI
We’re at an exciting point in this journey as we begin to consider how digital wallets, containing our profiles and preferences, can also be combined with Agentic AI. Agentic ID, recognised in Gartner’s Top 10 Strategic Technology Trends for 2025, involves the development of agents that work with us in a transparent and consenting manner to solve complex tasks. In travel and hospitality, this could mean the curation of hyper-personalized offers, itineraries, and experiences based on our preferences.
For example, as happened to me earlier this year, public transport delays mean you know you’re going to miss the last flight home. Rather than using multiple mobile applications and search engine queries to cancel and reorganise bookings, find new flights, and book a hotel, your Agentic AI agents handle this on your behalf. They use the profiles and preferences stored in your digital wallet to make suggestions and recommendations based on your location, flight, and hotel preferences and check availability without the need for you to find your booking details and search the internet. This is just not possible today.
Our vision is that by using comprehensive traveller profiles, preference data, rigorous consent models, decentralized technologies, and Agentic AI, we can bring real-time personalised travel to life.
My colleague, Gillian Jones, a leading voice in the reimagining of the travel and hospitality ecosystem, will be participating in a panel session at Phocuswright Phoenix, Arizona, from November 19-21, 2024. If you’re attending the event, please stop by and say hello. If you’d like to talk to Condatis about our work in Travel and Hospitality or how digital identity could be used to reimagine your business, please get in touch.Join Us
