Microsoft Azure AD B2C

Optimise how your customers interact with your business digitally

Digital identity has never been more important for organisations, staff, and end-users. Today, digital solutions are front and centre for organisations looking to innovate and improve their overall business process and customer experience. Digital optimisation is a must. The power of digital identity and access management is endless. The advances in digital identity have seen changes to online transactions, a shift in how we authenticate online and user accounts, continued biometric advancements, and there’s only more to come.

Condatis is a UK leader in identity and access management, and together with our partners at Microsoft, we enhance customer access to digital services through Microsoft Azure AD B2C.

What is Azure AD B2C?

Using mobile

Microsoft Azure AD B2C is a Customer Identity and Access Management (CIAM) solution that enables businesses, governments, and other organisations to give their customers and partners access to their web and mobile applications. Users can use their preferred social identity, enterprise identity, or local accounts for single sign-on (SSO) access to a wide range of applications and APIs.

Your users need to know that they’re interacting with your service and have not been sent off to add their personal information on a third-party platform. With Azure AD B2C, the entire experience can be customised to meet your business needs, company branding, and messaging. The power of Azure AD B2C lies in the Microsoft Identity Experience Framework (IEF). This framework is a powerful tool that orchestrates almost any authentication, user registration, profile editing, or account recovery service. 

Delivering value for your customers with Azure AD B2C

When building out your organisation’s external identity capabilities, using Azure AD B2C has several benefits for your business:

Allow users to log in once with a single set of credentials, granting access to your apps.
  • Better user experience
Supports millions of users and billions of authentications per day, taking care of scaling and safety of the authentication platform, monitoring, and automatically handling threats like denial-of-service, password spray, and brute force attacks.
  • Highly scalable
  • Highly available
  • Secure by default
  • Built-in redundancy and disaster recovery
Authenticate any standards-compliant application using Azure AD B2C.
  • Enhance security
  • Protect against common attacks
  • Connect easily from bespoke applications using libraries such as the Microsoft Authentication Library (MSAL)
  • Easily connect with SaaS applications that support external identity providers
Go beyond one layer of password protection, set up additional authentication through mobile app, FIDO2, text approval or phone call.
  • Protect against credential stuffing attacks
  • Enhance security
  • Reduce the risk of breaches
Allow users to bring their own identities from existing enterprise and social identity providers such as Entra ID, Google, Facebook, etc.
  • Enhance security
  • Better user experience
  • Reduced risk of storing and managing personally identifiable information (PII)
Create custom authentication journeys beyond just sign-in and sign-up. For example, registration via invitation, step-up authentication, or user impersonation.
  • Authentication journeys support your use cases
  • Different journeys available for different applications
Completely customise the steps run within all authentication journeys.
  • Authentication journeys support your exact business needs
  • Different journeys available for different applications and users
Specify the exact branding, text, and layout that should be applied to each page in any authentication journeys, down to the pixel.
  • Replicate the look and feel of your existing apps
  • Increase trust users are authenticating with you
Enforce specific access controls and security policies based on various conditions such as identity, location, device, risk scoring, and more.
  • Ensure adaptability
  • Comply with regulatory requirements
  • Reduce administrative overheads with manual access management
Detect potential threats through automated signals and have those automatically fed through to Conditional Access policies.
  • Leverage Microsoft's global security data
  • Access reports on Risk detections and risky users
Make secure REST API calls to external systems at any point in the authentication journey.
  • Authentication journeys support your exact business needs
  • Create “golden records” for user data in your CRM
  • Custom page validation, such as checking whether a password has been in a data breach
  • Support additional processes during authentication such as identity verification, new device recognition, custom emails, and more
Ship audit and sign-in logs to external systems via Azure Monitor. Supports sending log data to Azure Log Analytics, Azure Storage, or Azure Event Hubs. Once shipped, log information can be consumed by Azure Sentinel, or other SIEM and SOAR solutions to support monitoring and alerting of the identity system.
  • Monitor and alert on potential threats
  • Integrate with existing logging and alerting solutions
  • Logs automatically generated by all Azure AD B2C tenants out of the box
Automate the deployment and configuration of the Azure AD B2C tenant, including application configuration and authentication journey deployment.
  • Development and deployment of authentication journeys fits in with your standard software development lifecycle
  • Authentication journeys consistently deployed across multiple environments
Access tenant and user data via Microsoft Graph API calls outside authentication journeys.
  • Migrate user details in bulk during initial solution setup
  • Sync data between Azure AD B2C and external systems (e.g. a CRM)
  • Support custom user management portals

Extend your Azure AD B2C capabilities with bespoke solutions

We have been working closely with Microsoft since we started our business, working with Microsoft’s cloud computing offerings since their inception. 

With our Microsoft Solutions Partnership status comes vast knowledge, experience, and expertise. We are your intermediary in finding and implementing the most suited and tailored Microsoft Azure solutions for your business. 

Receiving our Microsoft Solutions Designation as a Digital App and innovation Partner validates the skills of our workforce and demonstrates the reliability of our software and services. Most importantly, this achievement highlights our consistent delivery and commitment to our customers and the Azure AD B2C identity solutions we have developed for them. 


Accelerating digital transformation with Microsoft Entra Verified ID

Microsoft Entra Verified ID (formerly Microsoft Azure AD Verifiable Credentials) is at the forefront of digital transformation, with verifiable credentials being the latest advancement to come into play with Azure AD. With verifiable credentials, individuals have complete ownership and control of their data. By using Microsoft Authenticator, users can share personal data at their leisure and revoke their credentials when necessary.

Verifiable credentials are a form of decentralised identity, now adopted by Microsoft. Microsoft’s three-step process of issuing, verifying, and presenting the credentials places the user in the driver’s seat from the start to the end of their identity journey. Verifiable Credentials simplifies the process using Microsoft’s decentralised identity authenticator platform.

Azure AD Verifiable Credentials


We’re incredibly honored to be recognised and named by our partners at Microsoft as one of four trusted global partners for implementing decentralized identity solutions through Microsoft Azure AD Verifiable Credentials. Our decentralized identity stack simplifies the whole issuer, verifier, and holder process.


Customer Success

World-leading maritime logistics provider Working closely with the client’s technical team, Condatis produced a PoC illustrating how Azure AD B2C can be used to orchestrate authentication journeys. Read more
Global engineering company Our client is a global engineering, technical and business services organisation providing compliance, risk and technical consultancy services. Read more
Condatis Nuffield Health Case Study Nuffield Health Nuffield Health is one of the leading not-for-profit UK healthcare organisations, looking after people for more than 60 years. Read our case study. Read more


Are you interested in discussing the benefits of Azure AD B2C? Book a briefing call with our team.

Get in touch with our team to discuss the next steps in improving the efficiency and security of your organisation. After you contact us, one of our experts will get back to you to learn more and understand your requirements.